A collaboration with fashion brand (di)vision, with Hedvig insuring the AW23 show “Dressed for Disaster” during Copenhagen Fashion Week 2023. Because what better time is there to be insured than when a disaster strikes?

For the final look, model Sarah Dahl stood up, made a toast and walked out dragging the whole table with her. The clip went viral and got over 100 million views during the first 24 hours. It got picked up by major lifestyle magazines, reposted by Vogue and spread all over social media across the globe.