How do you get young people interested in getting home insurance? By a big billboard campaign encouraging them to fuck shit up, knowing that they have student insurance from Hedvig (starting at only 49 sek/month).



As a follow-up, we launched a new kind of scholarship on Instagram and TikTok: The Fun Fund – reminding students that their university years are about more than just studying by handing out 10 000 SEK to the person posting the best video of themselves having fun.