Total Rebrand – Hedvig

When I joined Hedvig in 2020, it was a young company focusing on student insurance. The brand looked like a generic startup of it’s time: poppy colors, glossy imagery and superlative phrasing.



Our task became to do a total rebranding including new logo, imagery, tone of voice and brand platform order to grow the young startup into a sophisticated lifestyle brand that would stand the test of time.





The new brand paved the way for continuos campaigns and activations leading to faster growth, larger premiums, an increased share of voice and higher liking among the desired target audience. 

Old brand