https://petter.work Petter Swanberg Thu, 04 Sep 2025 13:33:14 +0000 https://petter.work en https://petter.work/Home Thu, 04 Sep 2025 13:33:14 +0000 Petter Swanberg https://petter.work/Home Creative Director from Stockholm specialized in creating bold ideas that spark global attention. <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/9e7e455bc126690f0b3cd09ea7a5216bacd2f0cc1b37678caea821f00c1835b1/Snoop.jpg" data-mid="237854708" border="0" src="https://freight.cargo.site/w/1000/i/9e7e455bc126690f0b3cd09ea7a5216bacd2f0cc1b37678caea821f00c1835b1/Snoop.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/f8dd923da11472b05b4a830759a4eacff1c73a7d479b04e45d9284f142699851/division.jpg" data-mid="237854808" border="0" src="https://freight.cargo.site/w/1000/i/f8dd923da11472b05b4a830759a4eacff1c73a7d479b04e45d9284f142699851/division.jpg" /> <img width="2990" 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data-src="https://freight.cargo.site/t/original/i/b28e39c658288ca17fb505dce08b3aad691873e95f8a9b3f1db4c93757878411/IJS_Dress.jpg" data-mid="237854704" border="0" src="https://freight.cargo.site/w/1000/i/b28e39c658288ca17fb505dce08b3aad691873e95f8a9b3f1db4c93757878411/IJS_Dress.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/53b6c5706bec93c2c7c039542ef1c977364bcd731f34687c39c8c46797619751/DFD.jpg" data-mid="237854697" border="0" src="https://freight.cargo.site/w/1000/i/53b6c5706bec93c2c7c039542ef1c977364bcd731f34687c39c8c46797619751/DFD.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/f2981d7c0a9e0c698ded6247118f6a57d7a4605a2311760a8659588a6809f986/Ice-coffee.jpg" data-mid="237854702" border="0" src="https://freight.cargo.site/w/1000/i/f2981d7c0a9e0c698ded6247118f6a57d7a4605a2311760a8659588a6809f986/Ice-coffee.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/fd7fb538a9b78cb3436af00f690fb18e14d7391ba0e7ce7739526fcceaedbfa2/H-shirt.jpg" data-mid="237854701" border="0" src="https://freight.cargo.site/w/1000/i/fd7fb538a9b78cb3436af00f690fb18e14d7391ba0e7ce7739526fcceaedbfa2/H-shirt.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/2696487710ffc53863f54b91ef99991589133baee0965f7ad6502187ed12a2e0/TP-Tray.jpg" data-mid="237854711" border="0" src="https://freight.cargo.site/w/1000/i/2696487710ffc53863f54b91ef99991589133baee0965f7ad6502187ed12a2e0/TP-Tray.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/f7cab85af75b07200861c4f866489e4f513515ac3cbb0a37747372adb8f03f8e/Exerhighs.jpg" data-mid="237854698" border="0" src="https://freight.cargo.site/w/1000/i/f7cab85af75b07200861c4f866489e4f513515ac3cbb0a37747372adb8f03f8e/Exerhighs.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/e12f2ecd8a916f26aac6545d1f498901879d118996b7f79b7478eab008ac5e07/TP-TRAY_Clean.jpg" data-mid="237854710" border="0" src="https://freight.cargo.site/w/1000/i/e12f2ecd8a916f26aac6545d1f498901879d118996b7f79b7478eab008ac5e07/TP-TRAY_Clean.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/0b9f103830a84a894e2f8e31b439119edfb100647b95e9da345b67a64deedf77/Goods.jpg" data-mid="237854700" border="0" src="https://freight.cargo.site/w/1000/i/0b9f103830a84a894e2f8e31b439119edfb100647b95e9da345b67a64deedf77/Goods.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/3f3a51f02d7fd1d918ab82561d13d6c258095fef354cc097fa26b3b68035cd36/GGIT.jpg" data-mid="237854699" border="0" src="https://freight.cargo.site/w/1000/i/3f3a51f02d7fd1d918ab82561d13d6c258095fef354cc097fa26b3b68035cd36/GGIT.jpg" /> <img width="2990" height="1992" width_o="2990" height_o="1992" data-src="https://freight.cargo.site/t/original/i/15e19c6a4954868802a8f53c5a79b6c315556cdc4869a73694874b364a3d1980/Car-Donut.jpg" data-mid="237854696" border="0" src="https://freight.cargo.site/w/1000/i/15e19c6a4954868802a8f53c5a79b6c315556cdc4869a73694874b364a3d1980/Car-Donut.jpg" /> Experience from Nord DDB, Forsman Bodenfors, Hedvig and Oatly. Broke Klarna into the US by transforming Snoop Dogg into Smoooth Dogg, positioned a Swedish insurance startup Hedvig as “the Supreme of insurance” and outperformed Harry Styles and Kendall Jenner on Vogue’s global socials with viral runway stunt for Danish brand (di)vision during Copenhagen Fashion Week 2023. Youngest ever elected “Art Director of the Year” by the Swedish Advertising Association. Work awarded at The One Show, Cannes Lions, Eurobest, Guldägget, and more. Frequent lecturer at Berghs School of Communication. Intermediate at chess, better at building bikes (mainly 90s GTs), and hopeless at remembering song lyrics. Full portfolio on request. Send an email, DM or write something corporate on LinkedIn to get in touch. https://petter.work/Total-Rebrand-Hedvig Tue, 28 Mar 2023 10:33:46 +0000 Petter Swanberg https://petter.work/Total-Rebrand-Hedvig Total Rebrand – Hedvig When I joined Hedvig in 2020, it was a young company focusing on student insurance. The brand looked like a generic startup of it’s time: poppy colors, glossy imagery and superlative phrasing. <img width="3024" height="1964" width_o="3024" height_o="1964" data-src="https://freight.cargo.site/t/original/i/7ab67933688fa1d1e9083e1dc21de7ecd9b7c5a9e713c8d8e8a00df8bc8b4192/Screenshot-2023-08-14-at-09.49.59-min.png" data-mid="187874226" border="0" src="https://freight.cargo.site/w/1000/i/7ab67933688fa1d1e9083e1dc21de7ecd9b7c5a9e713c8d8e8a00df8bc8b4192/Screenshot-2023-08-14-at-09.49.59-min.png" /> Our task became to do a total rebranding including new logo, imagery, tone of voice and brand platform order to grow the young startup into a sophisticated lifestyle brand that would stand the test of time. <img width="3024" height="1702" width_o="3024" height_o="1702" data-src="https://freight.cargo.site/t/original/i/d0c49c2830793cc344e56091d370abddad42cfc245da969869a4c56897194d09/Screenshot-2023-08-14-at-10.03.33-min.png" data-mid="187874695" border="0" 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data-src="https://freight.cargo.site/t/original/i/e6669be74a79fc0d087eca245302e2128eb09ead1107066fc06762b7ce440411/ooh-euro.jpg" data-mid="173343555" border="0" src="https://freight.cargo.site/w/1000/i/e6669be74a79fc0d087eca245302e2128eb09ead1107066fc06762b7ce440411/ooh-euro.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/e9b356fd2bc20d0343ac8caa0c4c62a1cff22d1906c737d60a69b89c58327d2e/all.jpg" data-mid="173341903" border="0" src="https://freight.cargo.site/w/1000/i/e9b356fd2bc20d0343ac8caa0c4c62a1cff22d1906c737d60a69b89c58327d2e/all.jpg" /> https://petter.work/A-Surreal-Dinner-Oatly-Toiletpaper-Magazine-Fotografiska Fri, 13 Jun 2025 10:51:03 +0000 Petter Swanberg https://petter.work/A-Surreal-Dinner-Oatly-Toiletpaper-Magazine-Fotografiska <img width="2971" height="1699" width_o="2971" height_o="1699" data-src="https://freight.cargo.site/t/original/i/6e9169952db01fca07a5bbf20cb805f6cec62fc06b7912fb3de9eef939b20a88/Rityta-14x.png" data-mid="234529288" border="0" src="https://freight.cargo.site/w/1000/i/6e9169952db01fca07a5bbf20cb805f6cec62fc06b7912fb3de9eef939b20a88/Rityta-14x.png" /> When Toiletpaper Magazine launched their exhibition at contemporary art museum Fotografiska, Oatly joined forces with food creative and photographer DeadHungry to host the opening night dinner. A mind-boggling, rule-bending, jaw-dropping, drool-inducing experience, playing with surrealism. Spaghetti ice cream, chocolate dry martinis, foie gras donuts and an inflatable banana pool were some of the night’s specials. <img width="3456" height="1946" width_o="3456" height_o="1946" data-src="https://freight.cargo.site/t/original/i/7540ba2a666ae0803a2e790b2bf6dd88b6eadfcc506f6cdf5bd82debfbf86318/Cake-Menu.jpg" data-mid="234529073" border="0" src="https://freight.cargo.site/w/1000/i/7540ba2a666ae0803a2e790b2bf6dd88b6eadfcc506f6cdf5bd82debfbf86318/Cake-Menu.jpg" /> <img width="6607" height="4130" width_o="6607" height_o="4130" data-src="https://freight.cargo.site/t/original/i/4947f2df23f3aa9e5a738c03a166d0c06d981044a68d61f5bbdb674b55929ad7/Oatly-x-ToiletFotoPaperGrafiska-07-copy.jpg" data-mid="234529093" border="0" src="https://freight.cargo.site/w/1000/i/4947f2df23f3aa9e5a738c03a166d0c06d981044a68d61f5bbdb674b55929ad7/Oatly-x-ToiletFotoPaperGrafiska-07-copy.jpg" /><img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/e7cece2ccd23053cb88fa0e998d71dba99f233cef25ae85c426337f7d71e43ae/Overview.jpg" data-mid="234527714" border="0" src="https://freight.cargo.site/w/1000/i/e7cece2ccd23053cb88fa0e998d71dba99f233cef25ae85c426337f7d71e43ae/Overview.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4b0aeb2d16ac026cbc7e30e85e1160077d0a05aa4f7d969209ccfe68e4e37c34/Servers.jpg" data-mid="234529270" border="0" src="https://freight.cargo.site/w/1000/i/4b0aeb2d16ac026cbc7e30e85e1160077d0a05aa4f7d969209ccfe68e4e37c34/Servers.jpg" /> <img width="3456" height="1944" width_o="3456" height_o="1944" data-src="https://freight.cargo.site/t/original/i/b67014065a6bd624dc8e3fba6cdcf76d9a2eb8165be6c40749b4b4b0eb68573f/Vogue.jpg" data-mid="234528568" border="0" src="https://freight.cargo.site/w/1000/i/b67014065a6bd624dc8e3fba6cdcf76d9a2eb8165be6c40749b4b4b0eb68573f/Vogue.jpg" /> <img width="3456" height="1942" width_o="3456" height_o="1942" data-src="https://freight.cargo.site/t/original/i/38bd8e4a7ff12797da7340094683d20422dac642148c1aff1f3c9d7af7730962/Vogue-2.jpg" data-mid="234528883" border="0" src="https://freight.cargo.site/w/1000/i/38bd8e4a7ff12797da7340094683d20422dac642148c1aff1f3c9d7af7730962/Vogue-2.jpg" /> <img width="3456" height="1942" width_o="3456" height_o="1942" data-src="https://freight.cargo.site/t/original/i/2ec4e64179d99b17167e33f7b88be3de8236c7ef292b4bc7282e0b8d7877614f/Vogue-3.jpg" data-mid="234528936" border="0" src="https://freight.cargo.site/w/1000/i/2ec4e64179d99b17167e33f7b88be3de8236c7ef292b4bc7282e0b8d7877614f/Vogue-3.jpg" /> <img width="3456" height="1942" width_o="3456" height_o="1942" data-src="https://freight.cargo.site/t/original/i/d5daeba23536c9d9b602b6f6ce24286ba51ca8026a68019ceb0d9650ef2a1f28/Vogue-4.jpg" data-mid="234529069" border="0" src="https://freight.cargo.site/w/1000/i/d5daeba23536c9d9b602b6f6ce24286ba51ca8026a68019ceb0d9650ef2a1f28/Vogue-4.jpg" /> <img width="6141" height="3838" width_o="6141" height_o="3838" data-src="https://freight.cargo.site/t/original/i/58ce5e83e95202a36d38b34ab2df3bf9ca0077178bcc6d0037ae3a42d1fc2e0b/Oatly-x-ToiletFotoPaperGrafiska-09-copy.jpg" data-mid="234529095" border="0" src="https://freight.cargo.site/w/1000/i/58ce5e83e95202a36d38b34ab2df3bf9ca0077178bcc6d0037ae3a42d1fc2e0b/Oatly-x-ToiletFotoPaperGrafiska-09-copy.jpg" /> https://petter.work/Dressed-for-Disaster-Hedvig-di-vision Tue, 28 Mar 2023 14:15:13 +0000 Petter Swanberg https://petter.work/Dressed-for-Disaster-Hedvig-di-vision Dressed for Disaster – Hedvig + (di)vision A collaboration with fashion brand (di)vision, with Hedvig insuring the AW23 show “Dressed for Disaster” during Copenhagen Fashion Week 2023. Because what better time is there to be insured than when a disaster strikes? <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7264b57c5ed4c797706dd34a80871fd69ca8095c6fe400477229d2487cf7a5e7/logo.png" data-mid="173363553" border="0" src="https://freight.cargo.site/w/1000/i/7264b57c5ed4c797706dd34a80871fd69ca8095c6fe400477229d2487cf7a5e7/logo.png" /><img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/913d6be14775874bb06069835ca0f51869c32d9b18f01ac58f208d4da5614caa/Tanktop.jpg" data-mid="173363799" border="0" data-no-zoom="true" alt="Custom winestained tank top/tote bag" data-caption="Custom winestained tank top/tote bag" src="https://freight.cargo.site/w/1000/i/913d6be14775874bb06069835ca0f51869c32d9b18f01ac58f208d4da5614caa/Tanktop.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d3ac6da34490f752e610e2793c88e05797a374b0cfb26b751c6756c82ced125/d.jpg" data-mid="173363695" border="0" src="https://freight.cargo.site/w/1000/i/2d3ac6da34490f752e610e2793c88e05797a374b0cfb26b751c6756c82ced125/d.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4cdd945244489fc5e07769538dba9ba27a6d2806c93f5adffabc88beff810f2e/Frame-3.jpg" data-mid="173364228" border="0" src="https://freight.cargo.site/w/1000/i/4cdd945244489fc5e07769538dba9ba27a6d2806c93f5adffabc88beff810f2e/Frame-3.jpg" /> <img width="874" height="1092" width_o="874" height_o="1092" data-src="https://freight.cargo.site/t/original/i/aece93a9de7dd3ddb25001910cb2f6dde8c7118401291dc80817edfd0e99ba9a/Fn1UV5sXkAQq7-E.jpeg" data-mid="173367733" border="0" src="https://freight.cargo.site/w/874/i/aece93a9de7dd3ddb25001910cb2f6dde8c7118401291dc80817edfd0e99ba9a/Fn1UV5sXkAQq7-E.jpeg" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/f64c91f83700c6ef2948f8322b27a6a5e75a1a5ba3d74e0fd7a1d0c41a446af4/Division-AW23-015.jpg" data-mid="173364941" border="0" src="https://freight.cargo.site/w/1000/i/f64c91f83700c6ef2948f8322b27a6a5e75a1a5ba3d74e0fd7a1d0c41a446af4/Division-AW23-015.jpg" /> For the final look, model Sarah Dahl stood up, made a toast and walked out dragging the whole table with her.&nbsp;The clip went viral and got over 100 million views during the first 24 hours. It got picked up by major lifestyle magazines, reposted by Vogue and spread all over social media across the globe. <img width="2242" height="1866" width_o="2242" height_o="1866" data-src="https://freight.cargo.site/t/original/i/f35ff1e795026748e6d10eb16cee56c34a06a255fef81a7c8dbca97093e3d231/Group-100426.png" data-mid="173367041" border="0" src="https://freight.cargo.site/w/1000/i/f35ff1e795026748e6d10eb16cee56c34a06a255fef81a7c8dbca97093e3d231/Group-100426.png" /> <img width="3304" height="2142" width_o="3304" height_o="2142" data-src="https://freight.cargo.site/t/original/i/7e9975053f3e635b6e393d1d173ed41638f66be9dc2e236b16342022b3ed1e89/Screenshot-2023-02-15-at-13.45.10.png" data-mid="173367134" border="0" src="https://freight.cargo.site/w/1000/i/7e9975053f3e635b6e393d1d173ed41638f66be9dc2e236b16342022b3ed1e89/Screenshot-2023-02-15-at-13.45.10.png" /> <img width="1612" height="1177" width_o="1612" height_o="1177" data-src="https://freight.cargo.site/t/original/i/d26e68f26e0bd214ba69ae60cbf7108a5098d6140a2f6d7b7dfa75894e302d2f/Screenshot-2023-02-23-at-10.51.06.png" data-mid="173365281" border="0" src="https://freight.cargo.site/w/1000/i/d26e68f26e0bd214ba69ae60cbf7108a5098d6140a2f6d7b7dfa75894e302d2f/Screenshot-2023-02-23-at-10.51.06.png" /> <img width="1476" height="1192" width_o="1476" height_o="1192" data-src="https://freight.cargo.site/t/original/i/47b6a11452f3003b944f85826190431f5827e2d58cb51290de849d7f63e76730/Screenshot-2023-02-23-at-10.53.27.png" data-mid="173367196" border="0" src="https://freight.cargo.site/w/1000/i/47b6a11452f3003b944f85826190431f5827e2d58cb51290de849d7f63e76730/Screenshot-2023-02-23-at-10.53.27.png" /> https://petter.work/Smoooth-Dogg-Klarna Tue, 28 Mar 2023 19:49:07 +0000 Petter Swanberg https://petter.work/Smoooth-Dogg-Klarna Smoooth Dogg – Klarna Klarna is making banking and shopping smoooth. To manifest this and to break the brand into new markets, we wanted to show that when you shop with Klarna, you get smoooth.&nbsp;In order to get the message out, we got Snoop Dogg to change his name, crowning him Smoooth Dogg. We then had him create a line of Smoooth Dogg products for Klarna and ended up with him investing in the company. I was part of the lead creative team at Nord DDB, ultimately responsible for all ideas and executions.&nbsp; <img width="1966" height="1568" width_o="1966" height_o="1568" data-src="https://freight.cargo.site/t/original/i/006982936e2c5914197640a6653f2c2220cbed2cb30fc5800210d10b95f1e51f/d1acd9_266484a304db4144b0e16b1a3641038c_mv2-1-copy-2.jpg" data-mid="173405656" border="0" src="https://freight.cargo.site/w/1000/i/006982936e2c5914197640a6653f2c2220cbed2cb30fc5800210d10b95f1e51f/d1acd9_266484a304db4144b0e16b1a3641038c_mv2-1-copy-2.jpg" /> Launching Smoooth Dogg The news about Smoooth Dogg were exclusively published by Forbes, but quickly gained global attention and got featured in major news outlets worldwide, with either an investor of lifestyle angle. <img width="1830" height="1688" width_o="1830" height_o="1688" data-src="https://freight.cargo.site/t/original/i/0964bd3dbeece47ffb95d35e7035261f7aaf75dc45c06b7fddbf33982783055d/wonderland.png" data-mid="173405861" border="0" src="https://freight.cargo.site/w/1000/i/0964bd3dbeece47ffb95d35e7035261f7aaf75dc45c06b7fddbf33982783055d/wonderland.png" /> <img width="1826" height="1688" width_o="1826" height_o="1688" data-src="https://freight.cargo.site/t/original/i/cf8b443dc1713e56de19d9ec18422cf1fe6185ac6e17c68199082a1f3468f10f/forbes.png" data-mid="173405882" border="0" src="https://freight.cargo.site/w/1000/i/cf8b443dc1713e56de19d9ec18422cf1fe6185ac6e17c68199082a1f3468f10f/forbes.png" /> Product specific ads In paid media, we ran a series of shorter product films with Smoooth Dogg using the Klarna app to shop for a limited series of merch items. We then made the whole campaing shoppable The merch items included a range of smoooth products: gold infused peanut butter, cashmere toiletpaper in a velvet bag and the silk robe from the launch film – all available for purchase, exclusively in the Klarna app. <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/f3d994c8e4f169747572dd85ec90a871129638fa6754ed75b1f21d6dac0110e1/robes.jpg" data-mid="173406953" border="0" src="https://freight.cargo.site/w/1000/i/f3d994c8e4f169747572dd85ec90a871129638fa6754ed75b1f21d6dac0110e1/robes.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/851dee512197dd0298d1d77784d085633af73b120192ebcd248424ed74b918d8/peanut.jpg" data-mid="173406687" border="0" src="https://freight.cargo.site/w/1000/i/851dee512197dd0298d1d77784d085633af73b120192ebcd248424ed74b918d8/peanut.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/c96629e20b0b101d64e025521c72eb5f99b758d01d3639e97cef80686769459c/toilet-paper.jpg" data-mid="173406677" border="0" src="https://freight.cargo.site/w/1000/i/c96629e20b0b101d64e025521c72eb5f99b758d01d3639e97cef80686769459c/toilet-paper.jpg" /> Case study inc results https://petter.work/It-s-just-stuff-Hedvig Sat, 04 Mar 2023 11:37:18 +0000 Petter Swanberg https://petter.work/It-s-just-stuff-Hedvig It’s just stuff – Hedvig With Hedvig, a stolen bike, burnt dress or lost suitcase isn’t a big deal. Quite the opposite, actually. Because with a great insurance, you can be sure to get help in no time, and flip perspectives on accidents.&nbsp; The films portray common insurance claims, but with a voiceover that thinks of them in a new way. Directed by Matias &amp; Mathias, produced by Bacon Copenhagen. https://petter.work/Bring-Out-Your-Beauty-Hedvig-1 Tue, 28 Mar 2023 20:10:33 +0000 Petter Swanberg https://petter.work/Bring-Out-Your-Beauty-Hedvig-1 Bring Out Your Beauty – Hedvig In 2021, Hedvig did a report on what it means to grow up for Scandinavian people aged 20-30. One finding that stood out was that 16% of all respondants listed makeup and beauty products as their most valuable posessions – something that no insurance company covered. Yet. The campaign highlighs the newly added coverage and features people doing their make up in public, far away from their bathroom at home, using anything reflective that goes as a mirror. Film featured local profiles Vincent Beier, Pauline Krokeide and Julia Dang. Song by Bladee &amp; Mechatok. Directed by Anton Tammi, produced by Pine. <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/1cebb37fbb1ee75b437e52e6615d40f1f82b0e67ce33a22b76de84d316b87134/IMG_9695.jpg" data-mid="173407847" border="0" src="https://freight.cargo.site/w/1000/i/1cebb37fbb1ee75b437e52e6615d40f1f82b0e67ce33a22b76de84d316b87134/IMG_9695.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/729783d4e301ab0246ec72b32a1f8e329dd7f8989ee64f3e844ccc3cdef133a2/malin.jpg" data-mid="173407845" border="0" src="https://freight.cargo.site/w/1000/i/729783d4e301ab0246ec72b32a1f8e329dd7f8989ee64f3e844ccc3cdef133a2/malin.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/630cf6537ca67586d73d9d4807c975152e5f71f33fe01c74e8c0ed239cb6cb50/Frame-3.jpg" data-mid="173407842" border="0" src="https://freight.cargo.site/w/1000/i/630cf6537ca67586d73d9d4807c975152e5f71f33fe01c74e8c0ed239cb6cb50/Frame-3.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/f044ff14a6c3104461438b1f49fe85397bc66219536b71ba283f663726982988/julia.jpg" data-mid="173407841" border="0" src="https://freight.cargo.site/w/1000/i/f044ff14a6c3104461438b1f49fe85397bc66219536b71ba283f663726982988/julia.jpg" /> <img width="1500" height="1180" width_o="1500" height_o="1180" data-src="https://freight.cargo.site/t/original/i/d5a9aaa69abcf63b0cc993b38172f9fc5ef6611d38ee2cf480e5151ee888ef68/vogue.png" data-mid="173408217" border="0" src="https://freight.cargo.site/w/1000/i/d5a9aaa69abcf63b0cc993b38172f9fc5ef6611d38ee2cf480e5151ee888ef68/vogue.png" /> As a social extension of the campaign, we teamed up with Gustaf Westman Objects, and together we designed a custom portable makeup mirror. The mirror were launched on Hedvig’s instagram, and seeded to selected beauty influencers.&nbsp; <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/5c0ac88eb086f876d0914b7e440a08ed2ddde6760d45d3fa07506cf3fbe1e0b7/Mirror-1.jpg" data-mid="173408285" border="0" src="https://freight.cargo.site/w/1000/i/5c0ac88eb086f876d0914b7e440a08ed2ddde6760d45d3fa07506cf3fbe1e0b7/Mirror-1.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/39433aeb5112843210176e35c6f716604c8ea75fcd336f475bda37c65a53a4ae/folded.jpg" data-mid="173408320" border="0" src="https://freight.cargo.site/w/1000/i/39433aeb5112843210176e35c6f716604c8ea75fcd336f475bda37c65a53a4ae/folded.jpg" /><img width="3818" height="2546" width_o="3818" height_o="2546" data-src="https://freight.cargo.site/t/original/i/3199d8960a6a4342cc2a99902f13bdb67d1c91aebcbfcca2e540417f49e0e104/studio_5.jpg" data-mid="173408326" border="0" src="https://freight.cargo.site/w/1000/i/3199d8960a6a4342cc2a99902f13bdb67d1c91aebcbfcca2e540417f49e0e104/studio_5.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1325649dd5c9d40be1ef328960d0e699c9e5fbe859002242529e0d89513dc6c6/gifting.jpg" data-mid="173408312" border="0" src="https://freight.cargo.site/w/1000/i/1325649dd5c9d40be1ef328960d0e699c9e5fbe859002242529e0d89513dc6c6/gifting.jpg" /> https://petter.work/Vintage-Merch-Hedvig Sat, 04 Mar 2023 12:19:52 +0000 Petter Swanberg https://petter.work/Vintage-Merch-Hedvig Vintage Merch – Hedvig A series of high-end t-shirts from luxury brands such as Balenciaga, Off-White and Prada, screen printed on with a custom Hedvig frame, emphasising that no matter how expensive your shirt is, it’s still just a t-shirt.&nbsp; The garments were sourced by local, hyped vintage store ‘ettresex’, printed and then gifted to selected lifestyle influencers. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/829ae0fc1763d539cdbba98a9558262ee54b6d748d9dd3284442ecab61e0ef1e/4.jpg" data-mid="170595468" border="0" src="https://freight.cargo.site/w/1000/i/829ae0fc1763d539cdbba98a9558262ee54b6d748d9dd3284442ecab61e0ef1e/4.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f52b0fe6651c040452282f144a47e4ab4e5274d094ff8d457f7f0d8c62f61e29/3.jpg" data-mid="170595467" border="0" src="https://freight.cargo.site/w/1000/i/f52b0fe6651c040452282f144a47e4ab4e5274d094ff8d457f7f0d8c62f61e29/3.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4b7e0be66fcab3090c30f77d3dc0f4b0f1e4ad1994401815e9943dd1f81ca9d7/6.jpg" data-mid="170595470" border="0" src="https://freight.cargo.site/w/1000/i/4b7e0be66fcab3090c30f77d3dc0f4b0f1e4ad1994401815e9943dd1f81ca9d7/6.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0c4822823e6a217fbfdcc58b5bc62ab409e53f40420eae12ae8fe75625265148/7.jpg" data-mid="170595471" border="0" src="https://freight.cargo.site/w/1000/i/0c4822823e6a217fbfdcc58b5bc62ab409e53f40420eae12ae8fe75625265148/7.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a5fabf9f1e2c791c80eb56cca50a16a4e5dccce565cb677eb692737baa78f848/2.jpg" data-mid="170595466" border="0" src="https://freight.cargo.site/w/1000/i/a5fabf9f1e2c791c80eb56cca50a16a4e5dccce565cb677eb692737baa78f848/2.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cf40b17577ed7d001b893193d03b213fdd321981a86d8299e6be79e7757315b0/1.jpg" data-mid="170595465" border="0" src="https://freight.cargo.site/w/1000/i/cf40b17577ed7d001b893193d03b213fdd321981a86d8299e6be79e7757315b0/1.jpg" /> <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/e9b356fd2bc20d0343ac8caa0c4c62a1cff22d1906c737d60a69b89c58327d2e/all.jpg" data-mid="170595840" border="0" src="https://freight.cargo.site/w/1000/i/e9b356fd2bc20d0343ac8caa0c4c62a1cff22d1906c737d60a69b89c58327d2e/all.jpg" /> <img width="2546" height="3818" width_o="2546" height_o="3818" data-src="https://freight.cargo.site/t/original/i/0d928eead3eeb980e65d0a5975954df2923c55b43c1c5ec5b5c2045b5b36b429/vintage_merch_BTS_2.jpg" data-mid="170595071" border="0" src="https://freight.cargo.site/w/1000/i/0d928eead3eeb980e65d0a5975954df2923c55b43c1c5ec5b5c2045b5b36b429/vintage_merch_BTS_2.jpg" /> <img width="2546" height="3818" width_o="2546" height_o="3818" data-src="https://freight.cargo.site/t/original/i/4580c625a454442540df142757f301360d52313c14db75fc88ebe564fa5db9a6/vintage_merch_BTS_1.jpg" data-mid="170595068" border="0" src="https://freight.cargo.site/w/1000/i/4580c625a454442540df142757f301360d52313c14db75fc88ebe564fa5db9a6/vintage_merch_BTS_1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/49282cb2d364fceb874facc5401aa9720eb4e2a7957da8f75ce16be1de977934/IMG_9695.jpg" data-mid="170504925" border="0" src="https://freight.cargo.site/w/1000/i/49282cb2d364fceb874facc5401aa9720eb4e2a7957da8f75ce16be1de977934/IMG_9695.jpg" /> <img width="3818" height="2546" width_o="3818" height_o="2546" data-src="https://freight.cargo.site/t/original/i/0d6496fedf3fb43cb0367447d4eddabe1d6a1fea18099a530954e8c5ea34e2cb/Vintage-Merch_3uYVa486SOqzjGfR4j8l-min.jpeg" data-mid="173468064" border="0" src="https://freight.cargo.site/w/1000/i/0d6496fedf3fb43cb0367447d4eddabe1d6a1fea18099a530954e8c5ea34e2cb/Vintage-Merch_3uYVa486SOqzjGfR4j8l-min.jpeg" /> https://petter.work/TABLEWEAR-Hedvig-di-vision Tue, 28 Mar 2023 21:25:02 +0000 Petter Swanberg https://petter.work/TABLEWEAR-Hedvig-di-vision TABLEWEAR – Hedvig + (di)vision As a follow-up to the (di)vision AW23 show “Dressed for Disaster” we took the winestained tablecloths, upcycled them and turned them into a capsule collection: TABLEWEAR. The garments were made by hand in (di)vision’s Copenhagen atelier, displayed in the flagship store and later raffled on Instagram. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4cdd945244489fc5e07769538dba9ba27a6d2806c93f5adffabc88beff810f2e/Frame-3.jpg" data-mid="173466090" border="0" src="https://freight.cargo.site/w/1000/i/4cdd945244489fc5e07769538dba9ba27a6d2806c93f5adffabc88beff810f2e/Frame-3.jpg" /> <img width="1772" height="2112" width_o="1772" height_o="2112" data-src="https://freight.cargo.site/t/original/i/f2099470ffb1c08ccb1cbb62cce8f2373c4c1f349380204161a192f0ce53e4ae/Scandinavian-Mind.png" data-mid="173416291" border="0" src="https://freight.cargo.site/w/1000/i/f2099470ffb1c08ccb1cbb62cce8f2373c4c1f349380204161a192f0ce53e4ae/Scandinavian-Mind.png" /> <img width="1400" height="1336" width_o="1400" height_o="1336" data-src="https://freight.cargo.site/t/original/i/30865c9400f8c52ab90cfff1fce111edad27efa7eae41c236d0cac7bbce8c78a/Adweek.png" data-mid="173416385" border="0" src="https://freight.cargo.site/w/1000/i/30865c9400f8c52ab90cfff1fce111edad27efa7eae41c236d0cac7bbce8c78a/Adweek.png" /> <img width="3248" height="2112" width_o="3248" height_o="2112" data-src="https://freight.cargo.site/t/original/i/f781b6bde8cb48ccffe6e4b9edcca2385a2482ff9e8d83a6ce69aaa40d91a9c9/Screenshot-2023-02-24-at-14.24.06.png" data-mid="173466335" border="0" src="https://freight.cargo.site/w/1000/i/f781b6bde8cb48ccffe6e4b9edcca2385a2482ff9e8d83a6ce69aaa40d91a9c9/Screenshot-2023-02-24-at-14.24.06.png" /> <img width="1866" height="1964" width_o="1866" height_o="1964" data-src="https://freight.cargo.site/t/original/i/b161ce5804533d110e9aff29d57131f2b42a7df184b45d59a32debd92706bf9a/hypebeast.png" data-mid="173416214" border="0" src="https://freight.cargo.site/w/1000/i/b161ce5804533d110e9aff29d57131f2b42a7df184b45d59a32debd92706bf9a/hypebeast.png" /> <img width="2000" height="3017" width_o="2000" height_o="3017" data-src="https://freight.cargo.site/t/original/i/1ebc1cf67f60172dec41c83de05e2ff9ab08c71c995e9d73a91e1d4fc004f3a9/000088500002-copy.jpg" data-mid="173415836" border="0" src="https://freight.cargo.site/w/1000/i/1ebc1cf67f60172dec41c83de05e2ff9ab08c71c995e9d73a91e1d4fc004f3a9/000088500002-copy.jpg" /> <img width="2546" height="3818" width_o="2546" height_o="3818" data-src="https://freight.cargo.site/t/original/i/c86f5d300c8942f107f68f2577708bb01a21dacb72c4e45313646f08436a3109/05.jpg" data-mid="173466052" border="0" src="https://freight.cargo.site/w/1000/i/c86f5d300c8942f107f68f2577708bb01a21dacb72c4e45313646f08436a3109/05.jpg" /> <img width="2546" height="3818" width_o="2546" height_o="3818" data-src="https://freight.cargo.site/t/original/i/f1e4d3eb06799dac76c1d721a1c894b6d71882c6e37ee20baf2cb8cc85cac406/07.jpg" data-mid="173415884" border="0" src="https://freight.cargo.site/w/1000/i/f1e4d3eb06799dac76c1d721a1c894b6d71882c6e37ee20baf2cb8cc85cac406/07.jpg" /> <img width="2075" height="3130" width_o="2075" height_o="3130" data-src="https://freight.cargo.site/t/original/i/b04cb684b6183941932019392d3eb61bc21d535fb295ae81a2143e79607f4fca/simon.jpg" data-mid="173415877" border="0" src="https://freight.cargo.site/w/1000/i/b04cb684b6183941932019392d3eb61bc21d535fb295ae81a2143e79607f4fca/simon.jpg" /> <img width="2546" height="3818" width_o="2546" height_o="3818" data-src="https://freight.cargo.site/t/original/i/ec7c9b0ad66c94e80e3b298161f64ff38de61363d473856a1709b6cd44db540f/01.jpg" data-mid="173415819" border="0" src="https://freight.cargo.site/w/1000/i/ec7c9b0ad66c94e80e3b298161f64ff38de61363d473856a1709b6cd44db540f/01.jpg" /> <img width="2545" height="3818" width_o="2545" height_o="3818" data-src="https://freight.cargo.site/t/original/i/e64e930117ae197c99ec79f2aab78a73a5e56774130468c66e8f0e0d5f5fd3ff/08.jpg" data-mid="173415893" border="0" src="https://freight.cargo.site/w/1000/i/e64e930117ae197c99ec79f2aab78a73a5e56774130468c66e8f0e0d5f5fd3ff/08.jpg" /> https://petter.work/Student-Insurance-Hedvig-1 Tue, 28 Mar 2023 21:12:22 +0000 Petter Swanberg https://petter.work/Student-Insurance-Hedvig-1 Student Insurance – Hedvig How do you get young people interested in getting home insurance? By a big billboard campaign encouraging them to fuck shit up, knowing that they have student insurance from Hedvig (starting at only 49 sek/month). <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/673a9c64fde2b2bb43cd2c57e41455163a8a80ea20c41657249a3e8f70e25f6d/ggit.jpg" data-mid="173414258" border="0" src="https://freight.cargo.site/w/1000/i/673a9c64fde2b2bb43cd2c57e41455163a8a80ea20c41657249a3e8f70e25f6d/ggit.jpg" /><img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/019a5a6313d9ebbd5aaba8bb3cf47e49d256504768190c3a9168aeb731309865/eurosize.jpg" data-mid="173414284" border="0" src="https://freight.cargo.site/w/1000/i/019a5a6313d9ebbd5aaba8bb3cf47e49d256504768190c3a9168aeb731309865/eurosize.jpg" /> As a follow-up, we launched a new kind of scholarship on Instagram and TikTok: The Fun Fund – reminding students that their university years are about more than just studying by handing out 10 000 SEK to the person posting the best video of themselves having fun. <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/9ce5dc9ee0b70f020c927e653938ae23d828acccde4c2a048e3209e0603e225d/Fun-Fund.jpg" data-mid="173414361" border="0" src="https://freight.cargo.site/w/1000/i/9ce5dc9ee0b70f020c927e653938ae23d828acccde4c2a048e3209e0603e225d/Fun-Fund.jpg" />