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Hi, I’m Petter


My carreer began in 2017 when I graduated from Berghs School of Communication. Hand-picked by premier agency Nord DDB, I together with my creative partner crafted a series of acclaimed works. The most notable is "Get Smoooth" for Klarna, where Snoop Dogg turned into Smoooth Dogg and became a company shareholder.

Post this success, I earned the titles "Art Director of the Year" and a "Rising Talent" scholarship from the Swedish Advertising Association. This led me to join Forsman & Bodenfors, where I collaborated on diverse projecs for global and local clients across offices in Stockholm, Gothenburg, New York and Shanghai.

Just before the pandemic emerged, I assumed the role of Creative Director at neo-insurer Hedvig. Over 3.5 years, I co-lead a comprehensive rebranding initiative and built up an in-house team of top creatives. Our contributions ranged from brand strategy, marketing campaigns, and new market launches to product development and portfolio strategy.

In 2023, I embarked on a new chapter as an independent Creative Director after departing from Hedvig. I’m now excited to take on new clients and projects.

TLDR: Open for business!






Experience


2023 -> ∞
Creative Director
Freelance

2020 -> 2023
Creative Director
Hedvig

2018 -> 2020
Art Director
Forsman & Bodenfors

2017 -> 2018
Art Director
NORD DDB Stockholm

2015 -> 2017
Art Direction
Berghs SoC


Selected Clients

Hedvig
Klarna
Samsung
(di)vision
McDonalds
Telia
Björn Borg
Elgiganten
Hobo Hotel
KOMM
Oppo
Bird
Lantmännen
Situation Sthlm
Åhléns
AMF
Bee Charging
Win-Win Award


Merits & Awards

Work awarded in D&AD, One Show, ADC Awards, Eurobest, Guldägget and 100Wattaren.

Personal merits include Art Director of the Year (2019) and Rising Talent by Guldägget/KOMM in 2019.